Triumph
Dragon Ltd. (TDL) is one of Asia’s leading companies specializing
in Middle Eastern restaurants and prepackaged food products.
Conceived in 1999 it has filled a market niche for quality, free
standing Middle Eastern Restaurants as well as branded food product.
Today the company has six different operations under the Habibi
brand:
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Habibi
Café: A fast casual Middle Eastern concept for stylish
diners who have time limitations and need quick service
and attractive pricing.
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Habibi:
An elegant Middle Eastern Restaurant holding five stars
where attention to detail and the highest standards are
the dominant theme.
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Habibi
World Food: Providing World Food prepackaged product such
as salsa, guacamole, tortilla chips, roasted nuts and arabian
coffee.
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Habibi
at Home: Providing Middle Eastern prepackaged food product
to quality supermarkets, delicatessens and grocery stores.
Products include mezzes such as Hummus, Tsadziki, Babaganough,
Falafel, Pita Bread, Pita Chips and ready to eat meals
such as Cous Cous and Mussaka.
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Habibi
Café Sandwiches & Salads: A branded gourmet
line of quality sandwiches and salads sold at select supermarkets
and food halls.
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Habibi
Mediterranean: A branded gourmet line of quality products
spanning the Mediterranean sold via concession at select
supermarkets and food halls.
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TDL
through its fully certified central kitchen in Hong Kong provides
quality product to varied supermarkets, airlines and hotels.
From concept, design, operation and management
TDL has sought to use the highest standards to
bring its World Food, Middle Eastern and Mediterranean
concepts to the widest possible audience. In the
evolving market place of Asia where personal incomes
have risen considerably over the past decade the
need for dynamic, out of the ordinary concepts
has flourished creating a market segment that the
company was ready to fill. TDL has worked to build
the Habibi brand via a superior product, strong
management and excellent design then leveraging
the brand between the restaurants, packaged products
and World Food items maintaining a consistent identity,
position and execution.
The restaurants emphasize quality food, excellent
service, moderate pricing and the highest hygiene
standards along with modern design features. In
the past most medium priced restaurants in this
category were deemed to suffer from inadequate
hygiene standards and poor overall quality. These
restaurants have changed the parameters, with their
unique style and character TDL pays close attention
to design seeking to differentiate its product
through original design.
TDL strives to be a contributing member of the communities it serves.
Having worked together with such organizations as Care for Children,
Aids Concern and Heep Hong Society. The company also regularly supports
education and arts organizations.
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