Company Background

Triumph Dragon Ltd. (TDL) is one of Asia’s leading companies specializing in Middle Eastern restaurants and prepackaged food products. Conceived in 1999 it has filled a market niche for quality, free standing Middle Eastern Restaurants as well as branded food product. Today the company has six different operations under the Habibi brand:

Habibi Café: A fast casual Middle Eastern concept for stylish diners who have time limitations and need quick service and attractive pricing.

Habibi: An elegant Middle Eastern Restaurant holding five stars where attention to detail and the highest standards are the dominant theme.

Habibi World Food: Providing World Food prepackaged product such as salsa, guacamole, tortilla chips, roasted nuts and arabian coffee.

Habibi at Home: Providing Middle Eastern prepackaged food product to quality supermarkets, delicatessens and grocery stores. Products include mezzes such as Hummus, Tsadziki, Babaganough, Falafel, Pita Bread, Pita Chips and ready to eat meals such as Cous Cous and Mussaka.

Habibi Café Sandwiches & Salads: A branded gourmet line of quality sandwiches and salads sold at select supermarkets and food halls.

Habibi Mediterranean: A branded gourmet line of quality products spanning the Mediterranean sold via concession at select supermarkets and food halls.

TDL through its fully certified central kitchen in Hong Kong provides quality product to varied supermarkets, airlines and hotels.

From concept, design, operation and management TDL has sought to use the highest standards to bring its World Food, Middle Eastern and Mediterranean concepts to the widest possible audience. In the evolving market place of Asia where personal incomes have risen considerably over the past decade the need for dynamic, out of the ordinary concepts has flourished creating a market segment that the company was ready to fill. TDL has worked to build the Habibi brand via a superior product, strong management and excellent design then leveraging the brand between the restaurants, packaged products and World Food items maintaining a consistent identity, position and execution.

The restaurants emphasize quality food, excellent service, moderate pricing and the highest hygiene standards along with modern design features. In the past most medium priced restaurants in this category were deemed to suffer from inadequate hygiene standards and poor overall quality. These restaurants have changed the parameters, with their unique style and character TDL pays close attention to design seeking to differentiate its product through original design.

TDL strives to be a contributing member of the communities it serves. Having worked together with such organizations as Care for Children, Aids Concern and Heep Hong Society. The company also regularly supports education and arts organizations.

 

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